PROJECT

Queensberry Intersection Safety Upgrade

Integrated urban safety to protect road users

Vulnerable road users carry a significant risk burden in Victoria, with cyclist crashes alone costing $29M annually, and total crash costs involving pedestrians and cyclists exceeding $500M each year. At the Queensberry and Berkeley Street intersection, these risks were concentrated at a complex, high-traffic junction that demanded urgent attention. To address the safety, infrastructure, and sustainability challenges here, OmniGrip Direct delivered a fully integrated upgrade that combined future-proof technology with durable surface treatments.

Client
City of Melbourne

City of Melbourne logo: Geometric M shape in green/blue next to black text.

Location
Queensberry & Berkeley Street Intersections, Melbourne VIC

Service

Sector

discover

Client Challenges

Parks Victoria faced the challenge of replacing the outdated viewing areas at the 12 Apostles, which could no longer safely accommodate the increasing number of visitors year-round.

Existing road infrastructure lacked advanced safety features to meet the needs of modern urban mobility, particularly for cyclists and pedestrians. The City of Melbourne needed solutions that would clearly guide all users and reduce conflicts at the intersection.

The City of Melbourne also needed a sustainable, low-maintenance solution that reduced environmental impact while delivering lasting safety benefits.

Solution

Delivering the fix

Durable, skid-resistant bike lanes

OmniGrip CST was applied to the bike lane through the intersection, enhancing skid resistance, visibility, and user guidance. Made with 75% 1-3mm crushed Australian recycled glass, the durable surface clearly delineates bike lanes, reduces maintenance requirements, and supports long-term sustainability outcomes.

Responsive alert systems to guide users

In-Ground Stud Lights were installed across the intersections, with detector loops strategically embedded to sense approaching bikes or scooters, triggering flashing lights positioned for maximum visibility for turning drivers. This ensured riders were seen by motorists from all approaches, reducing conflict points and improving safety for vulnerable road users.

Delivering a unified safety system

An LED Message display sign was installed to reinforce driver awareness by showing when bikes or scooters were approaching or present. Integrated with the activated In-Ground Stud Lights, the bright, high-visibility sign slowed traffic, reduced speeding, and created a coordinated safety system across the whole intersection.

The results

Improved Cyclist and Pedestrian safety
Enhanced visibility, clear guidance, and safer crossings reduced risk and stress for vulnerable road users.
Decrease in vehicle speeds
LED Message Display Sign increased driver awareness, encouraging safer and more responsible driving.
Cost-Effective impact
Under $300k, delivering immediate safety improvements at a busy intersection while addressing multi-million-dollar annual crash costs.
(TAC Data: $29M annual crash costs for cyclists in Victoria, $500M total annual crash costs involving vulnerable road users)
Community approval
Positive feedback from riders, pedestrians and local residents highlighted increased confidence and appreciation for the intersection upgrades

USED

632kg

Australia recycled glass (equivalent of 3,160 beer bottles recycled)

Active installs

AVOIDED

505kg

Embodied carbon from virgin
glass production

Essentials patterns

Impact

“Installing the Vivacity Bicycle and Scooter Activated Lights, along with the OmniGrip CST and Safety Path LED Speed Check Display Signs, has transformed the Queensberry intersection into a model of urban safety and efficiency. We are thrilled with the positive impact on our community.” 

City of Melbourne Representative

Person riding a red bicycle on a city street with a dedicated green bike lane. Buildings in the background.

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