Who we are
Delivering engineered safety solutions built to last, nationwide for over 25 years
All our services and expertise, in one place.
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Whether it’s a new build or an upgrade, every project is delivered with real-world performance in mind: durable, cost-effective, and ready for the long haul.
For more than 25 years, we’ve partnered with councils, government agencies, contractors, and private industry to upgrade infrastructure with longer-lasting surfaces that cut lifecycle costs and improve sustainability outcomes.
Since joining the Polar Enviro Group in 2019, we’ve installed hundreds of thousands of m² of high- performance safety treatments and expanded into linemarking, signage, civils, and pothole repairs—offering a complete, one-stop-shop and end-to-end service.
MISSION
To create safer, smarter and more sustainable infrastructure, engineered for safety, and built to last.
OUR Values
Safety is our foundation. Embedded throughout the entire lifecycle of every project. Every decision, detail, and outcome. We help shape environments that protect people and infrastructure long after the work is done.
Long-term durability is in our DNA. Our solutions and partnerships are built to endure and create lasting value.
We continually improve by blending innovation with experience, creating solutions that enhance safety, durability, and sustainability in every project. Always designed for real-world results.
We own every part of the journey, delivering results while building strong partnerships through open collaboration, because lasting success comes from working together.
OUR STORY
Built on experience
Safe T Surfaces and OmniCrete consolidates internal installation capability by creating Omnigrip Direct Pty Ltd
2016
OmniGrip Direct joins Polar Enviro Group
(including Smarterlite and Vivacity)
2019
Completed significant Pop Up Bike Lane Works in Heidelberg for Department of Transport
2020
- LED Safety Tactiles installed in Bendigo and Trafalgar for Department of Transport
- Achieved VicRoads G2-LM Pre-Qualification status in Group 2: Maintenance & General Works and Linemarking
- Completed High Friction Surface Treatment works on roundabouts for Sunshine Coast Regional Council
- Complete OmniGrip Deco work on iconic Perth Children’s Hospital ‘Kids Bridge’ Shared Path/Pedestrian Overpass
- Completed Colour Surface Treatment and Linemarking safety works on Sydney Road in Brunswick for Department of Transport
- Completed MRAMS Package for long-term maintenance including routine, reactive, and minor upgrade works across urban metropolitan roads for Department of Transport
2021
- Commenced significant Pop Up Bike Lane Works (including surfacing, linemarking and civils) in Port Phillip Council for Department of Transport
- Installed high-visibility Smarterlite Photoluminescent Road Linemarking in Metung, Kinglake and Bendigo
- First company to achieve TIPES Certification – Level 3 (by Transport and Main Roads, Queensland) for OmniGrip Colour Surface Treatment and OmniGrip High Friction Surface Treatment
- Completed Pop Up Bike Lanes in Moonee Valley Council (including signage, linemarking, Coloured Surface Treatments, Minor Civils, Removals and Bollards) for Department of Transport
- Completed anti-skid safety High Friction Surface Treatment work on Great Ocean Road for Regional Roads Victoria
- Completed Glenroy to Coburg Cycling Package with BILD for Department of Transport including Coloured Surface Treatments, Linemarking and signage
2022
- Completed long-lasting, highly visible bus and bike lane Colour Surface Treatments at Fitsimmons Lane contracted by BMD Constructions for Major Road Projects Victoria
- Environmental Product Declaration (EPD) achieved for Hybrid High Friction Surface Treatment (with 60% post-consumer recycled glass) developed with Sustainability Victoria and National Transport Research Organisation
- Completed long-lasting Colour Surface Treatment Progress Pride Flag in Geelong for Greater Geelong City Council
- Completed High Friction Surface Treatment work in high crash zone at South Pine Road in Everton for Transport and Main Roads, Queensland
2023
- Increased our capacity to deliver more Linemarking and civils work with Polar Enviro’s acquisition of Roadside Safety Solutions
- Yarra Trams and Department of Transport and Planning roll out long-lasting Pothole Fix in several Victorian locations
- Transport New South Wales install Smarterlite Photoluminescent Road Linemarking at Bulli Pass
- Completed safety surface work using OmniGrip Resurface at the iconic 12 Apostles Saddle Lookout with Simpson Construction Company for Parks Victoria
- Completed anti-slip wood panels using OmniGrip Resurface on Walmer Street Pedestrian Bridge for Yarra City Council and Boroondara City Council
- Linemarking contracts awarded for Northern Councils Alliance Contracts in Nillumbik Shire and Hume City Council
- Completed speed and safety Town Entry Treatments in Queensland’s North Coast and Central Brisbane districts with Roadtek on behalf of Queensland Government
- Secured Roads Maintenance Package with Roadtek for Transport and Main roads, Queensland
2024
- Latest continuous and independent accreditations passed:
ISO9001
ISO14001
ISO45001 - Appointed by Queensland’s Transport and Main Roads for Contract Maintenance and New Works Packages
- Safety surfaces, civils and Linemarking work on Royal Parade Tram Stops commences
- Complete pedestrian safety LED Safety Tactiles on Armadale Line Upgrade for Main Roads WA
- Contracted to deliver long-lasting Colour Surface Treatment Progress Pride Flag in Darwin for City of Darwin (to be completed in September)
- Completed anti-slip, life-extending OmniGrip Resurface (Black Pepper Granite) at Pearcedale Pavillion for City of Casey
2025
OUR PEOPLE
Our team brings the expertise, precision, and commitment to deliver safer, more durable infrastructure on time and to spec.
Work with the team that gets it done.
Aaron Whitehead
National General Manager
Marcus Carfi
Senior Sales Manager
Damon Scerri
Sales Manager
Darren Riley
Business Development Manager
Ben Rowan
Business Development Manager
Dan Melli
Operations Manager
Matthew Ellul
Creative Projects & Administration Coordinator
Gina Villalobos
Administration Coordinator (QLD)
Jenni Plumridge
Accounts & ISO Compliance Officer
Danielle Downie
Bookkeeper
Shane Shmuel
Finance Manager
ISO ACCREDITATION
We meet the highest industry standards to ensure quality, safety, and environmental responsibility.
As a trusted leader, OmniGrip Direct Pty Ltd and SmarterLite Pty Ltd (‘the Group’) are committed to delivering reliable, sustainable products and services. Our dedication is verified through annual independent audits to maintain these certifications.
Please contact us for copies of our ISO certificates.
Get us on the ground
Whether you’re upgrading public infrastructure or delivering major capital works, we’re ready to support your safety, sustainability and delivery outcomes.